Author: Jonathan Reuvid
Publisher: Kogan Page
Date: 2008
Pages: 340
Description:
In business, it is too easy to look solely to previous results to predict what might happen in coming years. This approach to management is becoming increasingly discredited.
Today's successful business managers therefore have to be as open to the risks and possibilities of the future as they are to the experiences of the past. Change is never predictable and the past is not always a good guide to the future.
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